[Manny Medina, Mark Kosoglow, Max Altschuler, Wiley] Sales Engagement

Описание книги:

Engage in sales—the modern way

Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. 

This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way.

• Find common factors holding your sales back—and reverse them through channel optimization

• Humanize sales with personas and relevant information at every turn

• Understand why A/B testing is so incredibly critical to success, and how to do it right

• Take your sales process to the next level with a rock solid, modern Sales Engagement strategy

This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

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