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[Frederick Newell, Seth Godin] Why CRM Doesn’t Work. How to Win by Letting Customers Manange the Relationship

Описание книги: CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not…

3 года ago

[Dan Steinman, Lincoln Murphy, Maria Martinez, Nick Mehta] Customer Success. How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Описание книги: Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking…

3 года ago

[Lavrans Løvlie, Melvin Flu Brand, Ben Reason] Service Design for Business. A Practical Guide to Optimizing the Customer Experience

Описание книги: A practical approach to better customer experience through service design Service Design for Business helps you transform your…

3 года ago

[Jeffrey Fox J.] How to Be a Fierce Competitor. What Winning Companies and Great Managers Do in Tough Times

Описание книги: From best-selling author Jeffrey J. Fox, how the savvy see opportunity – and capitalize on it Economic downturns…

3 года ago

[Dennis Snow, Teri Yanovitch] Unleashing Excellence. The Complete Guide to Ultimate Customer Service

Описание книги: A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping…

3 года ago

[Katie Paine Delahaye] Measure What Matters. Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

Описание книги: In an online and social media world, measurement is the key to success If you can measure your…

3 года ago

[Marsha Collier] The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More!

Описание книги: Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle…

3 года ago

[David Williams S.] Connected CRM. Implementing a Data-Driven, Customer-Centric Business Strategy

Описание книги: Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for…

3 года ago

[Jack Corgel B., Michael Sturman C., Rohit Verma] The Cornell School of Hotel Administration on Hospitality. Cutting Edge Thinking and Practice

Описание книги: This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers…

3 года ago

[Brian Church, Bruce Loeffler] The Experience. The 5 Principles of Disney Service and Relationship Excellence

Описание книги: Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering…

3 года ago

[Robert Solomon, Ian Schafer] The Art of Client Service. The Classic Guide, Updated for Today’s Marketers and Advertisers

Описание книги: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service…

3 года ago

[Bruce Simpson, Real Bergevin, Afshan Kinder, Winston Siegel] Call Centers For Dummies

Описание книги: Tips on making your call center a genuine profit center In North America, call centers are a $13…

3 года ago

[Гарри Беквит, Е. В. Китаева] Продавая незримое: Руководство по современному маркетингу услуг

Описание книги: Об одной из наиболее сложных сфер деятельности – о маркетинге услуг. На практических примерах работы как крупных компаний, таких как Federal Express и Citicorp, так и небольших частных…

3 года ago

[Тимур Асланов] Альфа-продавцы: спецназ в отделе продаж

Описание книги: В продажах много случайных людей. Сильный, успешный продавец любит свою работу и получает удовольствие не только от комиссионных…

3 года ago

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