зарубежная деловая литература

[David Williams S.] Connected CRM. Implementing a Data-Driven, Customer-Centric Business Strategy

Описание книги: Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for…

3 года ago

[Jack Corgel B., Michael Sturman C., Rohit Verma] The Cornell School of Hotel Administration on Hospitality. Cutting Edge Thinking and Practice

Описание книги: This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers…

3 года ago

[Brian Church, Bruce Loeffler] The Experience. The 5 Principles of Disney Service and Relationship Excellence

Описание книги: Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering…

3 года ago

[Robert Solomon, Ian Schafer] The Art of Client Service. The Classic Guide, Updated for Today’s Marketers and Advertisers

Описание книги: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service…

3 года ago

[Bruce Simpson, Real Bergevin, Afshan Kinder, Winston Siegel] Call Centers For Dummies

Описание книги: Tips on making your call center a genuine profit center In North America, call centers are a $13…

3 года ago

[Гарри Беквит, Е. В. Китаева] Продавая незримое: Руководство по современному маркетингу услуг

Описание книги: Об одной из наиболее сложных сфер деятельности – о маркетинге услуг. На практических примерах работы как крупных компаний, таких как Federal Express и Citicorp, так и небольших частных…

3 года ago

[Клаус Мёллер, Джанелл Барлоу, Анна Логвинская] Жалоба – это подарок. Как сохранить лояльность клиентов в сложных ситуациях

Описание книги: Название книги может ввести читателя в заблуждение, поскольку в ней говорится как будто бы только о работе с…

3 года ago

[Джон Шоул, Ирина Евстигнеева] Первоклассный сервис как конкурентное преимущество

Описание книги: Джон Шоул известен как гуру культуры обслуживания. Он считает, что способность компании зарабатывать деньги зависит от впечатления, которое…

3 года ago

[Bill Thomas, Jeff Tobe] Anticipate

Описание книги: Design and implement the ideal customer focus Anticipate provides business readers with a practical how-to approach for taking…

3 года ago

[Joe Calloway] Indispensable. How To Become The Company That Your Customers Can’t Live Without

Описание книги: A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes…

3 года ago

[Ray Pelletier] It’s All About Service. How to Lead Your People to Care for Your Customers

Описание книги: Practical strategies for better customer service based on the principles of servant-leadership Individuals in the workforce and the…

3 года ago

[Karl Weber, Jonathan Tisch M.] Chocolates on the Pillow Aren’t Enough. Reinventing The Customer Experience

Описание книги: Praise for Chocolates on the Pillow Aren't Enough «Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is…

3 года ago

[Chip Bell R., John Patterson R.] Take Their Breath Away. How Imaginative Service Creates Devoted Customers

Описание книги: Praise for Take Their Breath Away «Are you bored? We're so spoiled that when something is merely good…

3 года ago

[Lior Arussy] Passionate and Profitable. Why Customer Strategies Fail and Ten Steps to Do Them Right!

Описание книги: "I’ve always said that education without execution is just entertainment – and Lior illustrates this beautifully in his…

3 года ago

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