Orchestrating Experiences

Chris Risdon, Patrick Quattlebaum, Rosenfeld Media

27 ноября, 2021

Книги

55083573 [Chris Risdon, Patrick Quattlebaum, Rosenfeld Media] Orchestrating Experiences

Описание книги:

A playbook of best practices, tools and frameworks that shows you how to:Connect and create an engaging customer experience across all your channels and touchpoints (cross–channel or omni–channel experience)Create seamless brand experience for customers as they move through your various online and (offline channels, call center to website, etc)Collaborate effectively with the right people across functions and product lines to design (tech, marketing, customer service, etc)


Eye Tracking the User Experience

Aga Bojko, Rosenfeld Media

27 ноября, 2021

Книги

55083525 [Aga Bojko, Rosenfeld Media] Eye Tracking the User Experience

Описание книги:

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.


Search Analytics for Your Site

Louis Rosenfeld, Rosenfeld Media

27 ноября, 2021

Книги

55083293 [Louis  Rosenfeld, Rosenfeld Media] Search Analytics for Your Site

Описание книги:

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.


User Experience Foundations

Nick de Voil, BCS Learning & Development Limited

27 ноября, 2021

Книги

57065147 [Nick de Voil, BCS Learning & Development Limited] User Experience Foundations

Описание книги:

Making user experience (UX) central to development of a product, service or system enhances customer satisfaction, resulting in higher conversion rates and a stronger brand presence.

This book provides a reasoned and authoritative description of what UX is, why it works and what tools and techniques are involved, in line with the BCS Foundation Certificate in User Experience, based on ISO 9241-210.


Analytical Performance Modeling for Computer Systems

Y.C. Tay, Morgan & Claypool Publishers

27 ноября, 2021

Книги

55708803 [Y.C. Tay, Morgan & Claypool Publishers] Analytical Performance Modeling for Computer Systems

Описание книги:

Engineering mechanics is one of the fundamental branches of science that is important in the education of professional engineers of any major. Most of the basic engineering courses, such as mechanics of materials, fluid and gas mechanics, machine design, mechatronics, acoustics, vibrations, etc. are based on engineering mechanics courses. In order to absorb the materials of engineering mechanics, it is not enough to consume just theoretical laws and theorems—a student also must develop an ability to solve practical problems. Therefore, it is necessary to solve many problems independently. This book is a part of a four-book series designed to supplement the engineering mechanics courses. This series instructs and applies the principles required to solve practical engineering problems in the following branches of mechanics: statics, kinematics, dynamics, and advanced kinetics. Each book contains between 6 and 8 topics on its specific branch and each topic features 30 problems to be assigned as homework, tests, and/or midterm/final exams with the consent of the instructor. A solution of one similar sample problem from each topic is provided.

This first book contains seven topics of statics, the branch of mechanics concerned with the analysis of forces acting on construction systems without an acceleration (a state of the static equilibrium). The book targets the undergraduate students of the sophomore/junior level majoring in science and engineering.


Model-Driven Software Engineering in Practice

Marco Brambilla, Jordi Cabot, Manuel Wimmer, Morgan & Claypool Publishers

27 ноября, 2021

Книги

55708031 [Marco Brambilla, Jordi Cabot, Manuel Wimmer, Morgan & Claypool Publishers] Model Driven Software Engineering in Practice

Описание книги:

This book discusses how model-based approaches can improve the daily practice of software professionals. This is known as Model-Driven Software Engineering (MDSE) or, simply, Model-Driven Engineering (MDE).

MDSE practices have proved to increase efficiency and effectiveness in software development, as demonstrated by various quantitative and qualitative studies. MDSE adoption in the software industry is foreseen to grow exponentially in the near future, e.g., due to the convergence of software development and business analysis.

The aim of this book is to provide you with an agile and flexible tool to introduce you to the MDSE world, thus allowing you to quickly understand its basic principles and techniques and to choose the right set of MDSE instruments for your needs so that you can start to benefit from MDSE right away.

The book is organized into two main parts.

The first part discusses the foundations of MDSE in terms of basic concepts (i.e., models and transformations), driving principles, application scenarios, and current standards, like the well-known MDA initiative proposed by OMG (Object Management Group) as well as the practices on how to integrate MDSE in existing development processes. The second part deals with the technical aspects of MDSE, spanning from the basics on when and how to build a domain-specific modeling language, to the description of Model-to-Text and Model-to-Model transformations, and the tools that support the management of MDSE projects. The second edition of the book features:

a set of completely new topics, including: full example of the creation of a new modeling language (IFML), discussion of modeling issues and approaches in specific domains, like business process modeling, user interaction modeling, and enterprise architecture complete revision of examples, figures, and text, for improving readability, understandability, and coherence better formulation of definitions, dependencies between concepts and ideas addition of a complete index of book content In addition to the contents of the book, more resources are provided on the book's website //www.mdse-book.com, including the examples presented in the book.


Designing for Gesture and Tangible Interaction

Mary Lou Maher, Lina Lee, Morgan & Claypool Publishers

27 ноября, 2021

Книги

55708007 [Mary Lou Maher, Lina Lee, Morgan & Claypool Publishers] Designing for Gesture and Tangible Interaction

Описание книги:

Interactive technology is increasingly integrated with physical objects that do not have a traditional keyboard and mouse style of interaction, and many do not even have a display. These objects require new approaches to interaction design, referred to as post-WIMP (Windows, Icons, Menus, and Pointer) or as embodied interaction design.

This book provides an overview of the design opportunities and issues associated with two embodied interaction modalities that allow us to leave the traditional keyboard behind: tangible and gesture interaction. We explore the issues in designing for this new age of interaction by highlighting the significance and contexts for these modalities. We explore the design of tangible interaction with a reconceptualization of the traditional keyboard as a Tangible Keyboard, and the design of interactive three-dimensional (3D) models as Tangible Models. We explore the design of gesture interaction through the design of gesture-base commands for a walk-up-and-use information display, and through the design of a gesture-based dialogue for the willful marionette. We conclude with design principles for tangible and gesture interaction and a call for research on the cognitive effects of these modalities.


Research Infrastructures for Hardware Accelerators

Yakun Sophia Shao, David Brooks, Morgan & Claypool Publishers

27 ноября, 2021

Книги

55707403 [Yakun Sophia Shao, David Brooks, Morgan & Claypool Publishers] Research Infrastructures for Hardware Accelerators

Описание книги:

Hardware acceleration in the form of customized datapath and control circuitry tuned to specific applications has gained popularity for its promise to utilize transistors more efficiently. Historically, the computer architecture community has focused on general-purpose processors, and extensive research infrastructure has been developed to support research efforts in this domain. Envisioning future computing systems with a diverse set of general-purpose cores and accelerators, computer architects must add accelerator-related research infrastructures to their toolboxes to explore future heterogeneous systems. This book serves as a primer for the field, as an overview of the vast literature on accelerator architectures and their design flows, and as a resource guidebook for researchers working in related areas.


Single-Instruction Multiple-Data Execution

Christopher J. Hughes, Morgan & Claypool Publishers

27 ноября, 2021

Книги

55707239 [Christopher J. Hughes, Morgan & Claypool Publishers] Single Instruction Multiple Data Execution

Описание книги:

Having hit power limitations to even more aggressive out-of-order execution in processor cores, many architects in the past decade have turned to single-instruction-multiple-data (SIMD) execution to increase single-threaded performance. SIMD execution, or having a single instruction drive execution of an identical operation on multiple data items, was already well established as a technique to efficiently exploit data parallelism. Furthermore, support for it was already included in many commodity processors. However, in the past decade, SIMD execution has seen a dramatic increase in the set of applications using it, which has motivated big improvements in hardware support in mainstream microprocessors.

The easiest way to provide a big performance boost to SIMD hardware is to make it wider— i.e., increase the number of data items hardware operates on simultaneously. Indeed, microprocessor vendors have done this. However, as we exploit more data parallelism in applications, certain challenges can negatively impact performance. In particular, conditional execution, noncontiguous memory accesses, and the presence of some dependences across data items are key roadblocks to achieving peak performance with SIMD execution.

This book first describes data parallelism, and why it is so common in popular applications. We then describe SIMD execution, and explain where its performance and energy benefits come from compared to other techniques to exploit parallelism. Finally, we describe SIMD hardware support in current commodity microprocessors. This includes both expected design tradeoffs, as well as unexpected ones, as we work to overcome challenges encountered when trying to map real software to SIMD execution.


The Paradigm Shift to Multimodality in Contemporary Computer Interfaces

Sharon Oviatt, Philip R. Cohen, Morgan & Claypool Publishers

27 ноября, 2021

Книги

55707171 [Sharon Oviatt, Philip R. Cohen, Morgan & Claypool Publishers] The Paradigm Shift to Multimodality in Contemporary Computer Interfaces

Описание книги:

During the last decade, cell phones with multimodal interfaces based on combined new media have become the dominant computer interface worldwide. Multimodal interfaces support mobility and expand the expressive power of human input to computers. They have shifted the fulcrum of human-computer interaction much closer to the human. This book explains the foundation of human-centered multimodal interaction and interface design, based on the cognitive and neurosciences, as well as the major benefits of multimodal interfaces for human cognition and performance. It describes the data-intensive methodologies used to envision, prototype, and evaluate new multimodal interfaces. From a system development viewpoint, this book outlines major approaches for multimodal signal processing, fusion, architectures, and techniques for robustly interpreting users' meaning. Multimodal interfaces have been commercialized extensively for field and mobile applications during the last decade. Research also is growing rapidly in areas like multimodal data analytics, affect recognition, accessible interfaces, embedded and robotic interfaces, machine learning and new hybrid processing approaches, and similar topics. The expansion of multimodal interfaces is part of the long-term evolution of more expressively powerful input to computers, a trend that will substantially improve support for human cognition and performance.


Learner-Centered Design of Computing Education

Mark Guzdial, Morgan & Claypool Publishers

27 ноября, 2021

Книги

55707091 [Mark Guzdial, Morgan & Claypool Publishers] Learner Centered Design of Computing Education

Описание книги:

Computing education is in enormous demand. Many students (both children and adult) are realizing that they will need programming in the future. This book presents the argument that they are not all going to use programming in the same way and for the same purposes. What do we mean when we talk about teaching everyone to program? When we target a broad audience, should we have the same goals as computer science education for professional software developers? How do we design computing education that works for everyone? This book proposes use of a learner-centered design approach to create computing education for a broad audience. It considers several reasons for teaching computing to everyone and how the different reasons lead to different choices about learning goals and teaching methods. The book reviews the history of the idea that programming isn’t just for the professional software developer. It uses research studies on teaching computing in liberal arts programs, to graphic designers, to high school teachers, in order to explore the idea that computer science for everyone requires us to re-think how we teach and what we teach. The conclusion describes how we might create computing education for everyone.


Power-Efficient Computer Architectures

Margaret Martonosi, Magnus Själander, Stefanos Kaxiras, Morgan & Claypool Publishers

27 ноября, 2021

Книги

55707071 [Margaret Martonosi, Magnus Själander, Stefanos Kaxiras, Morgan & Claypool Publishers] Power Efficient Computer Architectures

Описание книги:

As Moore's Law and Dennard scaling trends have slowed, the challenges of building high-performance computer architectures while maintaining acceptable power efficiency levels have heightened. Over the past ten years, architecture techniques for power efficiency have shifted from primarily focusing on module-level efficiencies, toward more holistic design styles based on parallelism and heterogeneity. This work highlights and synthesizes recent techniques and trends in power-efficient computer architecture.

Table of Contents: Introduction / Voltage and Frequency Management / Heterogeneity and Specialization / Communication and Memory Systems / Conclusions / Bibliography / Authors' Biographies


Designed Technologies for Healthy Aging 

Claudia B. Rebola, Morgan & Claypool Publishers

27 ноября, 2021

Книги

55707035 [Claudia B. Rebola, Morgan & Claypool Publishers] Designed Technologies for Healthy Aging 

Описание книги:

Designed Technologies for Healthy Aging identifies and presents a variety of contemporary technologies to support older adults’ abilities to perform everyday activities. Efforts of industry, laboratories, and learning institutions are documented under four major categories: social connections, independent self care, healthy home and active lifestyle.

The book contains well-documented and illustrative recent examples of designed technologies—ranging from wearable devices, to mobile applications, to assistive robots— on the broad areas of design and computation, including industrial design, interaction design, graphic design, human-computer interaction, software engineering, and artificial intelligence.

Table of Contents: Acknowledgments / Introduction / Social Connections / Independent Self Care / Healthy Home / Active Lifestyle / Conclusion / Contributors / Companies, Laboratories and Institutions / About the Author


Fieldwork for Healthcare

Svetlena Taneva, Rebecca Randell, Aisling Ann O’Kane, Dominic Furniss, Morgan & Claypool Publishers

27 ноября, 2021

Книги

55707027 [Svetlena Taneva, Rebecca Randell, Aisling Ann O’Kane, Dominic Furniss, Morgan & Claypool Publishers] Fieldwork for Healthcare

Описание книги:

Conducting fieldwork for investigating technology use in healthcare is a challenging undertaking, and yet there is little in the way of community support and guidance for conducting these studies. There is a need for better knowledge sharing and resources to facilitate learning.

This is the second of two volumes designed as a collective graduate guidebook for conducting fieldwork in healthcare. This volume brings together thematic chapters that draw out issues and lessons learned from practical experience. Researchers who have first-hand experience of conducting healthcare fieldwork collaborated to write these chapters. This volume contains insights, tips, and tricks from studies in clinical and non-clinical environments, from hospital to home.

This volume starts with an introduction to the ethics and governance procedures a researcher might encounter when conducting fieldwork in this sensitive study area. Subsequent chapters address specific aspects of conducting situated healthcare research. Chapters on readying the researcher and relationships in the medical domain break down some of the complex social aspects of this type of research. They are followed by chapters on the practicalities of collecting data and implementing interventions, which focus on domain-specific issues that may arise. Finally, we close the volume by discussing the management of impact in healthcare fieldwork.

The guidance contained in these chapters enables new researchers to form their project plans and also their contingency plans in this complex and challenging domain. For more experienced researchers, it offers advice and support through familiar stories and experiences. For supervisors and teachers, it offers a source of reference and debate. Together with the first volume, Fieldwork for Healthcare: Case Studies Investigating Human Factors in Computing systems, these books provide a substantive resource on how to conduct fieldwork in healthcare.

Table of Contents: Preface / Acknowledgments / Ethics, Governance, and Patient and Public Involvement in Healthcare / Readying the Researcher for Fieldwork in Healthcare / Establishing and Maintaining Relationships in Healthcare Fields / Practicalities of Data Collection in Healthcare Fieldwork / Healthcare Intervention Studies “In the Wild” / Impact of Fieldwork in Healthcare: Understanding Impact on Researchers, Research, Practice, and Beyond / References / Biographies


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