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Don’t let anyone tell you that you have to choose between making money and making a difference.  

Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. 

Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you’re an executive, manager or aspiring sales leader, you’ll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: 

How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement Why an NSP gives you clarity during times of uncertainty In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative. 

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Don’t let anyone tell you that you have to choose between making money and making a difference.  

Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. 

Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you’re an executive, manager or aspiring sales leader, you’ll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: 

How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement Why an NSP gives you clarity during times of uncertainty In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative. 

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Transform your organization using Agile principles with this proven framework 

The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. 

The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: 

Aligning the team on common goals Structuring the team for greater efficiency Implementing processes like Scrum and Kanban in marketing Validated Learning Adapting to Change Creating Remarkable Customer Experiences The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: 

A shift from a focus on outputs to one based on outcomes A shift from a campaign mentality to one based on continuous improvement A shift from an internal focus to a customer focus <li style=”margin: 0in 0

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This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

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Learn how to go online with a winning sales and marketing strategy in this insightful resource

Go Live! Turn Virtual Connections into Paying Customers helps readers understand and take advantage of several online tools to boost their sales and increase their revenue. Accomplished salesperson, consultant, and online personality Jeffrey Gitomer describes how tools like Facebook Live and podcasting can drive sales and help you connect with your customers. You'll discover:

How to use tools like YouTube, LinkedIn Live, podcasting, and Facebook Live to connect with and develop your leads How to properly utilize social media like Instagram and Twitter to spread your message and sell to clients How to promote and repurpose content to create as big an impact on your audience as possible Written specifically for a post-pandemic sales audience, Go Live! Turn Virtual Connections into Paying Customers delivers results for anyone expected to deliver sales results in a virtual environment. It also belongs on the bookshelves of those who hope to take their successful offline sales strategies to the online world.

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Rediscover the fundamentals of marketing from the best in the business 

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. 

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: 

· Artificial Intelligence for marketing automation 

· Agile marketing 

· “Segments of one” marketing 

· Contextual technology 

· Facial recognition and voice tech for marketing 

· The future of Customer Experience (CX) 

· Transmedia storytelling 

· The “Whatever-Whenever-Wherever” service delivery 

· “Everything-As-A-Service” business model 

· Internet of Things and blockchain for marketing 

· Virtual and augmented reality marketing 

· Corporate activism 

Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

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Learn to engage your B2B customers through effective virtual sales meetings and presentations

The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past—the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.

The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is designed for sales reps, commercial managers, customer relationship managers, and other customer-facing professionals working in the virtual realm. Step-by-step, readers learn to prepare for a virtual sales meeting, create compelling virtual presentations, build energy through effective openers, develop trust in the virtual world, drive impact through virtual meeting follow-up, and much more. Throughout the book, readers are provided with an abundance of tips and tricks, illustrative examples and case studies, and actionable strategies based on extensive implementation and upskilling experience.

Written by two authors with deep knowledge and expertise in operationalizing virtual commercial sales and marketing methods and tools, this must-have guide will help you:

Navigate the world of virtual sales Overcome the barriers of virtual customer interaction Evaluate the strengths and weaknesses of different virtual sales models Plan and execute effective virtual sales meetings Build engaging storylines and presentations Lead the transformation from physical to virtual sales Leverage effective virtual customer engagement techniques The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is an indispensable resource for C-suite executives, business leaders, senior sales managers, sales representatives, account managers, and anyone on the commercial frontline.

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Become a LinkedIn power user and harness the potential of social selling 

With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. 

No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: 

Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

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Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. <br /><br />In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.

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Vier Situationen aus dem Leben eines Außendienstmitarbeiters: Er hat in wenigen Minuten einen wichtigen Termin. Er steht vor einem bedeutenden Jahresgespräch mit einem Stammkunden. Er will ein Angebot schreiben, das verkauft. Er möchte einen Kunden strategisch entwickeln. Mit dem vorliegenden Buch kann er sich nun auf die Situationen vorbereiten, er geht top vorbereitet in den jeweiligen Kundenkontakt.<br> Ralf Koschinski legt mit seinem umsetzungsfokussierten Ratgeber eine Arbeitshilfe für Außendienstmitarbeiter und Verkaufsführungskräfte vor, die ihre Mitarbeiter systematisch weiterentwickeln wollen. Das Arbeitshandbuch beschreibt mit der Außendienst-Viertakt-Strategie (AVS) eine schlüsselfertige Systematik, mit der ein Umsatzwachstum nach Plan möglich ist und Kundenaufträge sich vom Zufall befreien lassen.<br> Im Mittelpunkt stehen die vier entscheidenden Prozesse im Außendienst: Akquisitionsprozess, Beratungsprozess, Verkaufsprozess und Entwicklungsprozess. Bei jedem der vier Prozesse (deshalb Quattro) stehen drei Managementbereiche im Fokus. Zu jedem der Managementbereiche gibt es drei Themen, zu denen der Autor rasch und sofort einsetzbares Knowhow, Umsetzungstipps und individualisierbare Checklisten präsentiert, die der Außendienstmitarbeiter zur systematischen Selbststeuerung nutzen kann.<br> Außendienstler erhalten so rasch und einfach umsetzbare Problemlösungen für alle Herausforderungen, die ihnen im Außendienst begegnen, und können sich mit den Arbeitshilfen (Checklisten und Umsetzungstipps) des Praxiskompendiums zielorientiert, effektiv und zeitsparend auf ihre Kundenkontakte vorbereiten. Die klare Systematik sorgt dafür, dass der Leser Souveränität, Sicherheit und Gelassenheit gewinnt.<br>

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Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. <br /><br />In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.

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TINY NOTICEABLE THINGS DISCOVER HOW TINY CHANGES AND ACTIONS CAN REVOLUTIONISE CUSTOMER AND EMPLOYEE SATISFACTIONTNTs are Tiny Noticeable Things. People don’t need to do them, but when they do, they can have a phenomenal and explosive impact. From remembering someone’s first name and recalling how they prefer to take their coffee, to sending someone a handwritten ‘thank you’ note, they are all the little cost-nothing engagers that create the biggest, longest-lasting impressions. They show you care, they blow people away, and they make a very big difference.In Tiny Noticeable Things, best-selling author Adrian Webster shares his ideas along with the personal experiences of over 100 contributors to help you harness the power of TNTs and take your organisation and personal relationships to the next level.Discover the tiny tweaks that elevate the most successful teams to astounding heights, find out what makes employees genuinely happy, hear from customers about the subtle ‘human’ touches that have put smiles on their faces, and gain invaluable insights into how just the smallest of things can give such a positive lift to those around us.If you want to differentiate yourself, don’t overlook the TNTs!WARNING – THIS BOOK COULD SERIOUSLY IMPACT YOUR BUSINESS‘I often say at work no-one can help everyone but everyone can help someone. I once had one of three hundred volunteers on a community build say “I can’t believe there’s generosity on such a scale.” The truth was each of those people gave what they could but the sum of those individual gifts of time and skill built a facility that changed vulnerable people’s lives. That for me is what TNTs are all about.’Nick Knowles – TV Presenter & Motivational Speaker

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Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivitäten, also die inhaltliche Ausarbeitung von Werbe- oder Kommunikationskonzepten. Gleiches gilt für Kontakter oder Strategic Planner bei Agenturen oder für Consultants. Um diese Aufgabe professionell zu erfüllen, muss er/sie Geschäftsstrategien analysieren, Elemente aus der Marketingtheorie praxisgerecht übertragen und daraus stimmige Entscheidungen zur Kommunikation ableiten. Einen praxisbewährten Ansatz, ein «Konzept für Konzepte», das auch Neuromarketing, Social Media und die Web-basierte Kommunikationsforschung berücksichtigt, präsentiert dieses Buch.<br> <br> Der Autor überwindet dabei die theoretische Darstellung reiner Lehrbücher und liefert viele Tipps, Beispiele und Checklisten, die den Anwender bis zur finalen Umsetzung seines Konzepts unterstützen. Er vermittelt das notwendige Wissen, mit dem sich Umsetzungsvorschläge konstruktiv-kritisch bewerten lassen, und hilft damit, die meist eher subjektive Beurteilung von Kreativität zu objektivieren und zu professionalisieren.<br> <br> Das Buch bietet viele neue, farbige Werbebeispiele, wieder versehen mit Kommentaren und Fragen, die zum Nach- und Weiterdenken über Absichten, Umsetzungsqualitäten und finale Wirkungen führen. Erweitert wurde es unter anderem zu den Themen Kommunikations-Controlling und Benchmarking, Elektronische Kommunikation und Mobile Communications sowie zu Messen und Events.

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Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.